Now hiring: Account Executive

Now hiring: Account Executive

Posted on: August 17, 2018 | By: Missy MacFarlane

PR job alert: B2 Communications is growing again! We’re hiring a proactive, ambitious and organized public relations account executive to join our team.

We’re looking for a PR professional who has a nose for news, and the ability to recognize opportunities for clients through media relations, social media, industry relations, and community relations.

B2 team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who is able to work autonomously and thrive in a fast-paced, deadline-driven environment. He/she will have experience in managing and completing tasks with tenacious execution and persistent follow-through.

Key Responsibilities

– Developing content (news releases, guest columns, newsletter articles, social media posts) that clearly and consistently communicates key messages, while focusing on what makes news – details that are either important or interesting, or both, for the target audience.

– Pitching media, cultivating relationships with journalists, and securing news coverage for clients.

– Addressing client needs in a timely manner and proactively communicating with clients.

– Creating and managing social media accounts on behalf of clients.

– Developing email newsletters: writing newsletters in journalistic style and using email management programs to create, send and report on client e-newsletters.

– Attending client meetings and calls, and assisting account supervisor with follow up.

– Organizing tasks, creating project timelines and tracking project status with assistance from account supervisor.

– Tracking media placements and creating monthly client reports on key accomplishments, activities, and media coverage.

– Researching media contacts and maintaining knowledge of changes in media landscapes.

– Working closely with principals and B2 team members to ensure client satisfaction.

– Assisting with communications projects as needed.

Desired Knowledge & Skills

– Self-starting person who is able to thrive in a fast-paced, deadline-driven environment.

– Experience in successfully working with news media (or experience working as a reporter).

– Powerful, concise writer with command of journalistic style.

– Keen attention to detail, highly organized, and able to multitask and juggle multiple priorities.

– Ability to handle pressure and multiple, tight deadlines.

– Voracious reader and news junkie.

– Proactive and curious in nature, with creativity and persistence in solving challenges.

– Knowledge of social media management strategies and best practices.

– Understanding of media research databases like Cision and monitoring tools like BurrellesLuce.

– Knowledge of content management systems like WordPress and/or email marketing platforms like MailChimp.

– Desire to continually learn and improve your work.

Required Experience

– Minimum of three years of experience in public relations, communications or journalism.

– Proven experience and results in media relations.

– Command of AP style.

– Mastery of key computer applications: Word, Excel, PowerPoint, e-mail, etc.

– Bachelor’s degree required – focus on journalism, communications or public relations preferred.

– Experience in working with business-to-business communications or trade media outlets is preferred.


This is a full-time position based in downtown St. Petersburg, with group health insurance, paid time off (holidays, vacation, etc.), cell phone stipend and parking provided. Salary is commensurate with experience.

How to Apply

Please send your resume and at least 3 writing samples to Missy Hurley at No phone calls please.